FAMED London-based streetwear brand Aries have come together with Malibu to create a limited-edition capsule inspired by summer nights. Announcing a new partnership between the two, the collection brings the spirit of the rum brand to the streets through a unisex array of pieces.
Holding onto their design heroes and elevated with the hues and motifs of the bottle, the capsule launches the essentials must-haves for your summer holiday, with caps (£40), stringed-vests (£45), t-shirts (£60-70) and the famous Aries reimagined bomber-jacket (£1,200) for the cooler nights.
Adding an extra touch of the London-scene to the offering, they have also teamed up with Milk & Honey to create bespoke grillz (£POA) in gold with crystals.
Brought to life through a campaign that embraces AI technology, the accompanying imagery blends reality, captured by Douglas Irvine, with a story fuelled with summer landscapes from beaches to streets, showcasing the best of summer. Led by Omar Karim, the images hope to embrace the ideas of shaking reality off and having fun – both key elements to Malibu and Aries.
Touching upon this collaboration, Tad Greenough COO of The Absolut Company explained; “Aries has always appealed to me – their ability to subvert norms in a positive way brings a new and refreshing lens on street culture”.
by Imogen Clark
Aries x Malibu can be purchased in the Soho flagship stores and online for a limited time.