ANNOUNCED as the new ambassador for Swarovski, global superstar Ariana Grande joins the jewellery brand and will begin their relationship with their Holiday campaign – set to be released later this year.
“It’s an honour to represent a House that shares my passion for creativity, pushes the boundaries beyond the world of jewellery and promotes values of unapologetic self-expression,” stated the Grammy-award winning musician. “I cannot wait to embark on this journey and to inspire others to embrace their own unique sparkle.”
Ariana Grande photographed by Mert Alas and Marcus Piggott
Touching upon the appointment, Giovanna Engelbert, the brand’s global creative director said: “Ariana’s charisma and positive energy resonate with Swarovski’s essence of bringing joy to the world and I am thrilled that she is joining us as Brand Ambassador”.
by Imogen Clark