Plush practicality ruled supreme at Ferrari for spring-summer 2025, making a case for the past while contemplating the future.
Utility, function and ease are three of fashion’s buzziest keywords currently for SS25, and Ferrari’s Rocco Iannone is offering them all this season. Riffing on last Fall’s du jour practicality and a back-to-basics attitude, Iannone has evolved Ferrari’s core group of knits, sweatshirts, shirting and leisurewear, infusing each piece with a little fashion spin.
Engaging with its exclusive identity and signature features, the Ferrari Cabinet embodies the codes and foundations of the house’s lexicon: the blazer, trousers and pencil skirts are amid the key pieces that come to life through a sequential process of dressing and layering, where shapes and fabrics take on meaning and context of the art of conceal and reveal.
“Performance for us is craftsmanship, and it’s conveyed through fabrics,” outlined Rocco Iannone backstage. “The leather is handmade and inspired by the 1970s and this kind of treatment is a slow process that’s impossible to replicate piece by piece, so every item is unique just like the denim”.
The process takes off all the fibres from the denim and it creates a sponge effect, though Iannone’s proportions didn’t seem too tricky. “The vroom prints come from magazine covers of the 1970s, while the clutch is one of our iconic pieces covered by leather for the first time.”
Iannone is clearly having fun with a plush-meets-soft register. That translated quite well into nylon leather to a padded kind with hand-painted brush strokes evoking 1970s steering wheels. The workwear denim is enriched with new brushed and marbled effects.
“Well, Rocco is amazing and we had so much fun this summer!” supermodel Irina Shayk told GLASS backstage post-show. “We did a short film with Ferrari and Formula 1 drivers, and I think that this collection is all about power; he brought some colours in the collection and a strong, powerful woman who feels great in her skin.”
Shayk’s optimistic about the house’s future, and the direction it’ll take. “Rocco started two seasons ago, and one can see it took off from the beginning; people love it, it has a great success and I think every season everyone is looking for something new and Rocco really served it and showed that Ferrari can have that power-moment,” she concluded.
It might not be revelatory fashion, but when everything in this season sometimes felt like it was going haywire, knowing you can rely on Iannone’s functional stream of dressed-up ease is satisfying.
by Chidozie Obasi