UNDER the creative direction of new Chief Creative Officer Jonathan Saunders, the Swedish brand & Other Stories embarks on a bold new chapter.
Born in 2013, the brand was known for its Parisian style and high-quality clothing. Focusing on storytelling through fashion, its latest campaign presents a new chapter in their story. Told through a redesigned logo and revitalised brand voice, the brand presents a fresh approach to creative expression, design, and styling.
& Other Stories September Campaign
& Other Stories September Campaign
The September collection has been reimagined with an elevated edge. In the campaign, photographer Oliver Hadlee Pearch captures models freely pacing through city streets and along canals, framed in dynamic shots full of movement and energy.
The collection itself blends a classic yet elevated feel, with design references from the 60s, 70s, and 90s shaping effortlessly cool, chic silhouettes. Created for dynamic, energetic individuals, the pieces are defined by lived-in textures and a fluid, confident attitude.
& Other Stories September Campaign
& Other Stories September Campaign
Youthful energy is expressed through laid-back layering and unexpected pairings. Cosy knitwear with sharp pencil skirts, and slouchy wool coats create an easy elegance. Styled by Isabelle Sayer, the collection explores a rich juxtaposition of textures, from fuzzy mohair knits to croc-effect leather.
This playful tension is further highlighted through bold, contrasting colour combinations. Piercing pinks offset by lemon yellows create looks that are youthful, fun, and still polished enough for the modern professional.
Accessories take strong cues from 70s styling, with oversized, tinted eyewear adding a retro-cool attitude to each look. Frame shapes, range from square to rounded evoke vintage glamour while feeling effortlessly current. Leather accessories ground the collection: structured handbags in rich tones offer everyday polish, while wide leather belts cinch the waist and bring definition to flowing silhouettes.
& Other Stories September Campaign
This new chapter of & other stories shows promise of a dynamic and chic future that forefronts self-expression.
By Ellis Dowle
Available now, the collection is available globally in selected stores and online.