THIS SUMMER, Italian luxury label Bulgari sets the stage for their new collection, Cinemagia, inspired by the golden age of Italian cinema when films like Fellini’s La Dolce Vita set the stage for style and elegance, Cinemagia features pieces showcasing a stunning array of colourful precious stones and diamonds inspired by the likes of classic Italian and Hollywood stars.
The Bulgari Cinemania pop-up features cinematic-inspired accessories
Complementing the launch of the new line, Bulgari will open a unique vintage-inspired concept store, Cinemania, located in the Selfridges flagship in London. Embodying the glitz and glamour of the Cinema, Bulgari creates the fantasy of the silver screen for its visitors with a station serving Bulgari-branded gourmet popcorn, the profits of which will be donated to Save the Children.
Amongst Cinemagia jewellery, the pop-up will also showcase Serpenti Forever bags
Cinemania features more than just the Cinemagia radiant jewels, but a wide variety of the Italian house’s accessories such as limited edition Serpenti Forever bags and special Serpenti Tubugos watches. The pop-up opening also marks the exclusive launch of the brand’s Divas’ Dream necklaces, there will only be two on display but visitors of the pop-up have the chance to get them before the official launch in September.
by Mirabella Shahidullah
The Cinemania Pop-up is located in Selfridges Corner Shop and will run until August 4