SWISS luxury watchmaker Breitling has opened a new boutique at Hong Kong International Airport (HKIA). To celebrate the opening, Breitling has also released a new Aviator 8 Mosquito watch, inspired by de Havilland Mosquito aircraft, which will be available exclusively in the new boutique.
The boutique’s display of watches
The new boutique is modern and chic, with its interior fully inspired by the mid-twentieth-century design and its concept based on an industrial loft. Boutique’s modern design elements, such as the neon 1940’s Breitling logo and yellow mesh wall with stylised with a vintage “B” logo, are a nod to to the brand’s deep-rooted association to aviation and to the time when the luxury watchmaker produced its most celebrated watches. The finishing touch was delivered in a form of a trendy entrance bar, which offers an attractive display of watches.
Entrance bar with a watch display
“We specially opened our new boutique at the HKIA as it not only represents Breitling’s century-old association with aviation, but we also hope to share our brand history and DNA with travellers all over the world,” comments Breitling CEO Georges Kern.
The new Breitling boutique is located at the departure level of Terminal 1 East Hall of the airport and is already open for business. It will display all of Breitling’s current collections, as well as its latest novelties and exclusive limited editions.
by Lexi Fadina