LUXURY Swedish fashion house, Acne Studios launched its seasonal campaign on the streets of New York during fashion week which sees Creative Director Jonny Johansson collaborating with leading photographer David Sims, interpreting the brand’s AW16 collection.
Acne Studios AW16 campaign by David Sims
Jonny Johansson admires Sims’ works for eposing a “no boundaries” approach to the new Acne Studios campaign and, in particular, his ability to capture an exact mood; exclusive of the traditional narrative story. This trait is clearly demonstrated throughout the creative and production process of this campaign.
Acne Studios AW16 campaign by David Sims
With three distinct stories, the latest Acne Studios Campaign will be dropped in varios international locations – as the season progresses. The leading story that has been released relates to AW16 collection in stores and can be seen here.
by Kirsty Small