EXPANDING into China for the first time, Axel Arigato has unveiled their very first flagship store on the TMall platform. Staying true to their ethos of going directly to their consumer, the brand is able to remain authentic through building a relationship with the Chinese market through remaining sustainable and maintaining this community culture.
To kickstart and celebrate this expansion, Axel Arigato has launched a special Chinese Valentine’s Day capsule comprised of two limited edition shoes.
Axel Arigato Valentine’s Clean 90
The classic Clean 90s with the famous embroidered beebird will be available along with a recreation of the Genesis Vintage trainer finished with a special Valentine’s motif on it. And no launch would be complete without a campaign to showcase the offering, so Axel Arigato has curated a group of people to capture their personal love stories themselves spreading the message of compassion and freedom this Chinese Valentine’s Day.
by Imogen Clark