HERITAGE brand Barbour has partnered for a second time with New York-based menswear label Noah on a spring-summer 2025 capsule collection that merges Barbour’s classic appeal with Noah’s surf and skate influences.
Balancing a contemporary and nostalgic menswear aesthetic, the line’s influences have been drawn from the Northeast American coastline, so the palette is soft—think pale pinks, greens, and blue hues. These have been applied to Barbour archival pieces, updated with Noah’s youthful take.
Barbour x Noah
The collection features jackets, sweaters, and tees, including the Barbour X Noah Madras Bedale Casual Jacket, which was originally introduced in 1980 by Chairman Dame Margaret Barbour. Designed with the equestrian market in mind it’s shorter in length, ideal for horse riding, and this new interpretation dons a striking pink-based Madras fabric and an all-over tartan pattern.
The Wading Casual Jacket also made it into the capsule, nodding to Barbour’s beloved Spey Jacket. Originally crafted for waist-deep wading while fishing, the Barbour X Noah version maintains its boxy silhouette in lightweight cotton, making it ideal for the summer season.
Barbour x Noah
Barbour x Noah
The jackets sit alongside the clothing offering, with tees, a sweatshirt, and a hoodie that channel the youthful spirit for which Noah is known. The pastel blue Barbour X Noah Archive Swan T-Shirt is set to be a favourite along with the pastel pink Barbour X Noah Floral T-Shirt with an illustration of flowers native to the Northeast American coastline. Rounding out the collection, the Barbour X Noah Northeast Sweatshirt pays tribute to the scenic coastlines that connect both brands.
by Felicity Carter
The Barbour X Noah Spring/Summer 2025 capsule collection is now available in stores, online at Barbour.com, and via selected retail partners.