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Burberry unveils their first brand takeover in Singapore


ON A mission to add a touch of luxury to summer spots, Burberry is continuing to celebrate the launch of its Thomas Monogram Summer Collection across the world taking over some of the best hot spots. Transporting the TB Monogram all the way to Singapore’s Tanjong Beach Club, this waterfront oasis has been given a makeover.

Burberry Tanjong Beach Burberry Tanjong Beach Club Takeover

Introducing a bespoke iteration of the logo, sunbeds, cushions, parasols and even cabanas will be coated in the pattern with a standout centre piece of the Monogram enclosed in a 7-metre high mural will become the perfect backdrop to any holiday photos.

Beyond the beach, Burberry will also have the collection available inside the club with the bespoke sunset-orange design print at the forefront of the women’s, men’s and children’s clothing offering.

Burberry Tanjong Beach Burberry Tanjong Beach Club TakeoverBurberry Tanjong Beach Burberry Tanjong Beach Club Takeover

With holidays in full swing, this launch comes after a successful takeover of Loulou Ramatuelle in Saint-Tropez and South Korea’s Ananti Cove Busan, with a final destination in Ibiza yet to be announced for next month.

by Imogen Clark

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