OPENING a new flagship store on Via Montenapoleone 2 in Milan, Bvlgari is taking this moment to celebrate its storied history and its future with this unveiling.
Designed to feature a blend of the House’s Roman link whilst also translating the capital’s architecture to the interior, the three-floor shop houses artworks by Fabio Biale and Luca Pignatelli, glasswork by Venini and Barovier & Toso, and marble by Damiani and Musiva, to name a few – really honing in on the beauty that is attached to the Made In Italy label.
Exclusive: Bvlgari Flagship in Milan
Looking to be more than just a place to purchase its creations, its purpose is to also be a hub for art and culture, celebrating Italian craftsmanship beyond its pieces. As part of this milestone for the Maison, they have also announced that the Fondazione Bvlgari and Milan City Hall will be promoting a patronage project in Milan in favour of Museo del Novecento, to further emphasise their commitment to art, philanthropy and savoir-faire.
“With the opening of the new flagship store on Via Montenapoleone, we are experiencing a moment of great significance, not only for Bvlgari but also for Milan. After more than two years of effort and dedication, we are proud to inaugurate our new ‘home’ in Milan, a place that not only represents our commitment to excellence but also tells a story rich in beauty, culture, and art,” explained Laura Burdese, Deputy CEO of Bvlgari.
“It is rooted in a jewellery tradition that spans over 140 years of history and looks to the future with innovation and contemporary vision. A meeting point between the past, present, and future, and a bridge between our two cities of the heart, Rome and Milan. Entering the Bvlgari boutique on Via Montenapoleone means immersing oneself in a design that evokes our Roman origins, skilfully intertwined with a tribute to the energy of Milan”.
Bvlgari Flagship in Milan
Exclusive: Bvlgari Flagship in Milan
To polish the celebration off, Tubogas & Beyond will be available to look at for the first time in Milan. The exhibition style display will take visitors on the journey of the Tubogas family and other jewels and their evolution throughout history – available to see until the 29 June 2025.
Jean-Christophe Babin, Bvlgari’s CEO shared with Glass: “We are thrilled to open the doors of our new Bvlgari boutique on Via Montenapoleone, in the vibrant heart of Milan’s luxury district, internationally renowned. Milan continues to be a global hub for culture, innovation, and creativity in fashion, design, and lifestyle. With this new boutique, we bring the essence of Bvlgari’s Rome to Milan, offering the city’s public and Bvlgari clients a space that not only showcases the excellence of our creations but also serves as a destination for hospitality and beauty, where design plays a pivotal role in expressing our unique vision of luxury.”
by Imogen Clark