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Carl Friedrik collaborates with Williams Racing on travel collection


TWO British brands, one shared pursuit of precision, Carl Friedrik and Williams Racing have joined forces to launch a limited-edition travel collection designed for those who move fast and travel smart.

The three-piece drop combines Carl Friedrik’s minimalist design with the high performance of the F1 grid. Think clean silhouettes, luxury materials, and subtle nods to Williams’ racing heritage, all wrapped up in a sleek, co-branded package.

Carl Friedrik x Williams Racing

Established in 2013, Carl Friedrik has earned cult status among design-savvy travellers for its elevated essentials: timeless leather goods, intelligently structured luggage, and a design philosophy rooted in Scandinavian minimalist; and this collaboration brings that same quiet confidence to the bold space that is F1.

Carl Friedrik x Williams Racing

Carl Friedrik x Williams Racing

The capsule includes the Carry-On Core, a 40L hard-shell cabin case featuring impact-resistant polycarbonate, Italian leather detailing and dual-zip TSA locks which is built for  durability. For longer hauls, the Traverse Nylon Backpack offers function, with 11 pockets, a 16″ laptop slot, a water bottle holder and Smart Holder strap to secure it on top of the case. Rounding things off, the Luggage Tag is crafted from natural vachetta leather, a nod to the refined.

Carl Friedrik brings the design discipline, while Williams Racing brings the performance, and together, they’ve created a capsule that’s engineered to move.

by Felicity Carter

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