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Cartier Launch New Collection: LOVE Unlimited


WHEN Cartier first unveiled the LOVE bracelet in New York in 1969, the Maison didn’t just create a piece of jewellery – it produced a cultural moment.

With its oval shape, screw motif and secure clasp, this radical design became a manifesto for a new kind of love: one that was both modern and daring. Now, more than half a century later, Cartier has once again reinvented the language of romance with the LOVE Unlimited.

Cartier LOVE Unlimited

Sleek, ergonomic and sensually precious, the LOVE Unlimited bracelet embodies the craftsmanship and audacity that the French jewellery house has become synonymous for. Unlike the rigid oval silhouette of the original design, this new flexible bracelet wraps around the wrist like a second skin. Each gadrooned link is punctuated with Cartier’s hand-polished signature screws, creating a captivating rhythm of light and texture.

Cartier LOVE Unlimited

The innovation is spearhead by a patent-pending invisible clasp system that literally fuses into the bracelet, leaving only the illusion of an endless golden ribbon. Made of more than 200 specifically miniaturised components, the bracelet flows seamlessly, eliminating cuts or links for maximum comfort and suppleness. Available in white, yellow or rose gold, LOVE Unlimited can be worn alone or stacked with other variations.

Cartier LOVE Unlimited

For those who wish to carry the sentiment beyond the wrist, Cartier has also created the LOVE Unlimited ring – a smaller, yet equally striking interpretation that mirrors the gardons, screws and dazzling fluidity of the bracelet.

With its blend of technically mastery, sensual elegance and timeless symbolism, the LOVE Unlimited line marks a new era for Cartier’s most iconic collection.

by Imogen Clark

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