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Copenhagen’s Case for Everyday Luxury for SS27

COPENHAGEN, DENMARK — Normcore is in the eye of the beholder. One popular interpretation of the trend leans on embracing the beauty of the quotidian: cosy separates and whatever else the average frat guy might have been wearing since the early noughties. Another take is more upscale—minimalism-lite, you might say,

MFW AW25: Ferragamo

A terrific show from Maximilian Davis, conjuring experimentation with a bite of polish. ASKY ANY Ferragamo customer what she loves

MFW AW25: Ferrari

Sensuous and functional, Rocco Iannone puts on a quasi-artisanal, poised for Ferrari that focuses on what women want to wear.

MFW AW25: SUNNEI

As many Italian houses are stuck in their own past, founders Simone Rizzo and Loris Messina question reality with dashes

MFW AW25: Tod’s

Matteo Tamburini again diverts with a gently poised collection building on his exquisite minimalism. THE ITALIAN house of Tod’s has

MFW AW25: Sportmax

The label blends soft sensuality and sculptural forms for AW25, building its foundations through intellectualism and staples for the everyday. 

Roberto Cavalli pumps up the heat, while Etro leans on mythology 

Fausto Puglisi gives ‘it’ girls what they want for Roberto Cavalli and Marco De Vincenzo elevates historical classics for Etro.

Francesco Murano and MM6 Maison Margiela have similar takes on glamour for AW25

Seduction still sells in Milan, showcasing dashes of levity and great clothes. IT HAS been as busy as Santa’s workshop

MFW AW25: Blumarine

David Koma sets the stage with a goth-country slate which toyed with cinematic seduction and brimmed with (rather) unsettling thinness.

MFW AW25: Max Mara

True to form, Ian Griffiths’ AW25 outing served an important purpose—to broaden the definition of fashion beyond faddish conceptualism.  COMPETENCE


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