FOR Pre-Fall 2026, Casablanca travels to Egypt: the brand’s first exploration of the richly layered cultural landscape, weaving together ancient history, cinematic romance, and established Casablanca house codes.
Casablanca Pre-Fall 2026
Building on previous seasons’ campaigns, the brand’s new campaign was shot by Per Appelgren (who also captured the house’s ski capsule), using a digital virtual production stage to merge the physical and imagined worlds.
The setting – a sandy landscape with the surreal formations of the iconic White Desert, monolithic props, and glowing constellations in a starry night sky – is both real and imagined, with cinematic references to Death on the Nile, based on the classic Agatha Christie novel of the same name and the fantastical animation of The Prince of Egypt, among other films.
Casablanca Pre-Fall 2026
The collection itself also draws on visual cues from ancient Egypt: the Casablanca monogram is reimagined, taking inspiration from the ornate mother-of-pearl inlays seen on backgammon and other historic table and board games, while graphic prints on the brand’s signature silk shirts and jersey pieces fuse hieroglyphs and Egyptian reliefs with Casablanca’s colour gradient and a rich palette of emerald, terracotta, navy and gold.
Casablanca Pre-Fall 2026
The Pre-Fall 2026 collection nods to themes such as mythology, cosmology, and astronomy through its emblematic crochet pieces, coordinating sets, and swimwear, while a touch of irreverence comes through in pieces such as the unisex banana-shaped leather bag, which first appeared in Spring-Summer 2026. Iconic styles such as the Del Mar sneaker also remain key silhouettes for the brand.
by Chidozie Obasi