BRITISH actor and Dior Ambassador, Robert Pattinson, becomes the face of the Dior Spring 2023 Men’s Campaign with a visually striking and saturated line designed by Kim Jones.
A cocktail of typical tailoring conventions and the bold effort of sportswear creates a fresh spin in the casual world, pushing smarter, sharp silhouettes into the season.
Dior Men Spring 2023 Campaign. Photograph: Rafael Pavarotti
With a film directed by Axel Morin, alongside images shot by photographer Rafael Pavarotti, the campaign captures the duality of audacity and iconic Dior charm that most excites us about the house. Pattinson also helps portray these tropes with the effortless embodiment of the creations by the Artistic Director.
Dior Men Spring 2023 Campaign. Photograph: Rafael Pavarotti
Held in the images is a range of bright, attention grabbing colours such as green, blue, and red, as the theme plays an ode to mind performance art. The décor inspires a combination of silhouettes like the outdoors lexicon, the workwear wardrobe, and the classic sartorial spirit, perfect for new beginnings in the new year.
Dior Men Spring 2023 Campaign. Photograph: Rafael Pavarotti
Altogether, a celebration of inventiveness is channeled through this line and brings to life what the House of Dior has to offer in 2023. Even by sticking to traditions, Jones never fails to bring a revolutionary spin to the table and really sets the tone for the brand’s transformation in the next cohort.
by Alicia Tomkinson