Dior announces BTS member Jimin as its new global ambassador

DESCRIBED as a 21st-century pop idol, in this new iconic partnership, singer, songwriter, dancer, and member of K-pop group BTS, Jimin, is set to represent Dior’s timeless style, combining modernity with a signature touch. This alliance also solidifies his friendship with the French House and designer Kim Jones, who created the stage outfits for his band in 2019. As a member of the globally popular band, Jimin has gained a massive following for his music and performances and has been known to become a revered style icon in his own right. His unique style, which combines elements of streetwear and high fashion, has caught the attention of many in the fashion industry, making his appointment as a global ambassador for Dior no surprise. The collaboration between Dior and Jimin is set to be a powerful one, and fans of both the artist and the brand can look forward to exciting new projects in the future. by Zlata Kryudor

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