THE PIONEERING jewellery and watch brand Piaget has unveiled Ella Richards as the Face of the Maison, with South Korean actor Lee Jun-Ho and Thai actor Apo Nattawin as Global Ambassadors.
Piaget prides itself on opening its doors to taste-makers and those who embody elegance and beauty, such as Elizabeth Taylor and Andy Warhol, Ursula Andress and Brooke Shields, Salvador Dali and Roger Moore.
Ella Richards for Piaget
Ella Richards is emblematic of Piaget’s values with her quintessential bloodline descendant of all things fashion and rock, with her grandfather being The Rolling Stones’ Keith Richards, and her great aunt, Yves Saint Laurent’s muse Loulou de la Falaise.
The widely recognised actor, singer and entertainer Lee Jun-Ho is celebrated for his many talents and star roles in various Korean films. Jun-Ho exudes an effervescent personality and maintains an elegant, groomed style which appeals to a varied age range — applauded for his talent and sense of fashion, Lee Jun-Ho is a fitting addition to Paiget.
Lee Jun-Ho for Piaget
Alongside the Korean actor is App Nattawin, who achieved great success with his role in the series KinnPorsche & Man Suang. His boyish nature provides him with the contemporary edge innate to Piaget.
The Swiss brand’s latest campaign sees Richards alongside friends and family, such as her younger brother Orson Richards, photographer Sascha von Bismarck and artist-model Kesewa Aboah.
The group pose as if at a party while making intense eye contact with the camera, inviting the viewer in as they model pieces from the collections: Possession, Piaget Polo and the newly launched Piaget Polo 79 watch.
Apo Nattawin for Piaget
Photographed by Brigitte Niedermair, known for her work capturing talent through a female-centric lens, snaps dream-like imagery of Richards and her friends while emphasising the authenticity of their relationships. The group of artists, jet setters and taste-makers emanate glamour and an essence of cool, characteristics inherent to the Swiss Maison.
by Nicole Pereira