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MFWM SS27: Prada


MILAN, ITALY — Getting away from it all – or at least making their customers feel as if they’re getting away from it all – is one of Prada’s strong suits. This season, day-to-evening dressing is hardly an original concept, but it remains particularly relevant for the house’s practical yet polished clientele, who require multitasking separates.

For Spring/ Summer 2027, Miuccia Prada and co-creative director Raf Simons conceived a wardrobe suited to the period when people return from far-flung journeys and plunge back into the hustle and bustle of work and social commitments. They may have neither the time nor the inclination to decipher what’s fashionable, so the designers eliminated the guesswork, repackaging contemporary trends through precision and focus as a response to the complexities of modern life.

“The ambition was to do something new with ‘nothing’ – against exaggeration, against complex material,” the designers noted, referring to the subtle reductionism on display. Built around the notion of conscious decision-making, the collection explored the fundamental and intentional principles currently shaping fashion. Among the strongest looks were double-layered trousers, sharp tailoring, slim turtlenecks, and canary-hued two-pieces, all rendered in contemporary, streamlined proportions. The house also earned points for its vibrant colour palette, although the slouchy leather jackets felt somewhat less convincing given the sweltering temperatures often associated with summer.

Other highlights included smart sheer satin toppers and body-conscious pieces such as patterned vests paired with coordinating bottoms and cinched with wide belts, from which gauzy satchels hung. Styled with futuristic sunglasses and patent-leather lace-ups, these looks embodied a return to simplicity following a Cruise season that pushed the tension between opulence and essentialism to its limits.

Prada and Simons embraced a cleaner mood this season, with a vibrant monochromatic section that delivered a fresh take on elevated minimalism. For men, tailored trousers and jackets offered subtle wardrobe updates, emphasising essentials with a twist.

Throughout the collection, familiar garments—jeans, denim jackets, and T-shirts—were meticulously reconsidered, their pragmatic simplicity elevated through careful refinement. Stripped of unnecessary detail and exaggeration, they became the foundation for endless versatility and interchangeability. Accessories were integrated seamlessly into the broader wardrobe proposition, while classic staples were re-examined through a lens that sought to eliminate unnecessary fuss.

The Spring offering presented a wealth of pieces built to stand the test of time, staples that transcended straightforward categorisation and reflected a moment in which function and form are increasingly intertwined. For the designers, the season represented a study in contemplation. Their focus centred on clarity of construction and the use of restrained detailing to soften and subtly reshape traditional menswear codes. The resulting clothes were so clean and minimal that they occasionally risked fading into the background. Yet they rewarded closer inspection.

The collection’s signature classics marked a clear departure from AW26’s breezier knitwear iterations, replacing lightness with a greater sense of substance and restraint. “[It’s a collection done] against useless design,” the designers remarked. “There is nothing that I hate more in this period than useless design. This collection expresses that concept. And this nothingness is very precise – to do this is far more difficult to achieve.”

They continued: “We worked instinctively. We know what we don’t want to do, and we know that we have to refresh, move forward, and do many things, but with a deep knowledge of fashion. Everything looks simple, but it is not.”

The duo described the collection as a deliberate break from conventional notions of luxury. “This was conscious: a shift in attitude,” they explained. “Changing materials, reconsidering proportions. The new silhouette is fundamental. There was something compelling about repetition, about this focus. It is about being extremely decisive and precise.”

It takes considerable confidence for a luxury house renowned for disruptive fashion to risk boredom in pursuit of subtlety, but Miuccia Prada and Raf Simons deserve credit for their creative conviction. Last season arguably displayed more flair in both colour and silhouette; its offerings felt airy yet purposeful. Nevertheless, Spring delivered a number of compelling pieces that successfully advanced the designers’ singular and sensitive vision

by Chidozie Obasi

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