Featuring Nara Smith and KATSEYE, the Italian house renews its timeless codes by entwining the iconic Baguette and Peekaboo.
JUXTAPOSING two accessories while capturing the rivalry between women who wear them is no mean feat. Still, Fendi’s new digital campaign—titled FENDI FOR YOURSELF—brings to life the dynamic relationship between the Baguette and the Peekaboo, celebrating individuality and personal style.
As a symbol of timeless sophistication, the Peekaboo embodies Fendi’s commitment to craft, seamlessly blending rigour and versatility, Designed for the empowered woman, this staple symbolises iconic status and timeless elegance.
Jordan Daniels and Nara Smith for Fendi
Jordan Daniels and Nara Smith for Fendi
On the other hand, the Baguette—which debuted in 1997, has been a cultural phenomenon, much loved for its playful spirit and ever-evolving creativity. The ultimate bag is an essential staple for the everyday woman, defined by its plethora of versions, fun and punchy aesthetic which is also made of youthful energy.
KATSEYE for Fendi
Showcasing the next generation of cultural icons, internet sensation Nara Smith alongside model Jordan Daniels joined forces with the girl group KATSEYE to embody the attitude of the house’s signature styles.
by Chidozie Obasi