GENTLE Monster and K-pop superstar Jennie reunite for a third time to launch Jentle Salon – a collaboration that boasts the style of the artist through the realm of eyewear.
Centred around eight frame silhouettes, the capsule pushes the product further with the addition of 11 detachable charms and temples that slide into the hair like barrettes.
To accompany Jentle Salon, a series of exclusive pop-ups across 13 cities will mark the next step in their relationship. A campaign video directed by Yuann brings to life Jennie’s vision, whilst photographer Petra Collins captures the essence of the designs.
by Imogen Clark