GIVENCHY unveils its spring-summer 2023 global advertising campaign for women, which continues to explore the tensions and contrasts between the brand’s tailoring heritage and the urban ease that Creative Director, Matthew M. Williams has established as part of the brand’s aesthetic.
The Williams explained how it was crucial to portray the spirit of the season and demonstrate the ‘clash’ between the elegance of fashion in Paris and the casualness of American sportswear – perfectly encapsulated in the versatile statement bag of the season, the Voyou.
Photographed by Heji Shin, a frequent collaborator of Williams’, the campaign stars models such as Gigi Hadid, Selena Forrest, and Luna Passos all sporting standout pieces from the collection.
by Zlata Kryudor