A KNOWN classic in the watch world, Cartier‘s Pasha watch has an elegant, distinctive design that echoes the codes of the brand and sits on the wrist of those who take a wider view of the world. Created in 1985, Pasha de Cartier’s design sees a square inside a circle with four bold Arabic numerals for a striking bold look. The watch has been a cult favourite worn by both men and women echoing a new wave of diverse talent that is being put on a pedestal. With this in mind Cartier have curated a small group of young creatives forging their own paths of success and redefining what structures within their respect fields.
Rami Malek, Troye Sivan, Maisie Williams, Willow Smith and Jackson Wang were chosen to illustrate their unique stories, all photographed by New York based fashion photographer Craig McDean. Maisie Williams steps out beyond her acting career to get involved with collaborations, whereas Rami Malek tends to gravitate towards roles in acting that have a complex nature to the character and who don’t conform to the traditional nature of Hollywood.
Troye Sivan and Willow Smith are both musical artists who assert courage in their songs and have faith in their creativity. Chinese musician Jackson Wang desires to unite people together through his music which he has achieved with his music.
Pasha de Cartier Community
Arnaud Carrez, the International Marketing and Communications Director of Cartier International comments, “Since its creation in the 1980s, the Pasha watch has embodied a certain idea of success directly linked to its extroverted design, power and graphic nonconformism. It is as edgy as ever and in tune with today’s new generation of creators.
These new Pasha ambassadors owe their success to their differences, creativity, connection, multidisciplinary talents and generosity.”
by Imogen Clark
The Pasha de Cartier watch launches in China July 1 and September 4 worldwide.