Glass presents the Livestream of Louis Vuitton Mens SS21 collection today at 11.30am BST

GLASS presents the livestream of Message in a Bottle, the Louis Vuitton Spring-Summer 2021 Men’s collection. The iconic fashion house invites you to take a voyage with them, with international events in Paris to Shanghai and Tokyo, to unveil gradually in chapters through to the end of 2020.

Demonstrating his commitment to sustainable fashion practices, creative director Virgil Abloh uses four methods of upcycling: new looks made from recycled material, looks repeated from the Fall-Winter 2020 collection, looks freely created by the studio during the lockdown using recycled material, and new looks created from existing ideas. These principles set the premise for the evolution of the collection.