GUCCI’S global ArtWalls now feature the house DIY initiative, a service celebrating the brand’s philosophy of self-expression by enabling customers to personalise special pieces.
The house is building upon its previous ArtWalls by adding more pieces in five cities across the globe, including London, Milan, New York, Shanghai and Taipei. Each ArtWall has been created by a different artist, championing their interpretation of Gucci and their house DIY initiative.
The London ArtWall displays the work of New-Orleans based painter, entrepreneur Sarah Ashley Longshore. Her work often focuses on Hollywood glamour, western consumerism and modern pop culture, and for her Gucci DIY she has combined these themes and designed a portrait of a girl wearing a cable-knit green sweater embellished with a large personalised R accessorised with oversized red, yellow and pink Gucci glasses.
Gucci DIY ArtWall in London
You can find the London DIY ArtWall off East London’s Brick Lane.
Florida-born Angela Deane’s friendly ghosts make an appearance on Milan’s ArtWall, keeping warm wearing personalised Gucci jumpers as they stand in front of a chilly winter scene. Deane is inspired by old photographs, and often paints over these in her artworks.
Gucci DIY ArtWall in Milan
You can find the Milan DIY ArtWall in Largo la Foppa.
For New York’s Gucci DIY wall, viewers can lose themselves in the fantastically multi-coloured universe of Thai illustrator Phannapast Taychamaythakool. The psychedelic artwork features Gucci’s Ace Sneakers personalised with her initials P and R floating beside a dragon wearing a Gucci jacket. This isn’t Taychamaythakool’s first collaboration with the fashion house, as she helped create the fairy tales for the house’s jewellery collection Le March des Merveilles in June 2017 and for the launch of the Gucci Bloom Acqua di Fiori scent and on the #GucciGram Tian Instagram project.
Gucci DIY ArtWall in New York
You can find the New York DIY ArtWall on Lafayette Street in Manhattan’s SoHo.
Shanghai & Hong Kong
Another previous collaborator, American illustrator Jayde Fish creates whimsical scenes in Shanghai and Hong Kong. Her imaginative illustraions adorned the walls of Gucci’s Garden exhibit space in Florence, and also decorated a range of special products sold exclusively in the Gucci Garden boutique. For her Gucci DIY piece, Fish has featured a personalised Odiphia tote – embellished with her intial J – filled with comically huge flowers, serving miniature people wearing miniature Gucci.
Gucci DIY ArtWall in Shanghai
You can find the Shanghai DIY ArtWall in Fengsheng Li, Jing’an District and the Hong Kong DIY ArtWall on D’Aguilar Street, in LanKwai Fong.
Tapei’s ArtWall is the first of its kind in Taiwan and features artwork by artist Alex Merry, who concieved the Gucci Décor illustrations tat the House used for its interiors colection launch in 2017. Merry has, like Fish, been inspired by the Odiphia tote – embellished with her initial A and adorned with a – and brought to life by graphic hero Mr Yan who has painted the work at a stunning scale.
Gucci DIY ArtWall in Tapei
You can find the Tapei DIY ArtWall on Yongkang Street, Da’an District.
by Lucy May McCracken