Gucci collaborates with Harrods

FOR the month of August, Gucci has collaborated with London’s world-famous store Harrods, and created vibrant window displays facing Old Brompton Road, along with colourful interior installations, which have taken over the luxury department store – transforming it into Gucci’s flowered garden.

A Gucci display at Harrods

A Gucci display at Harrods

The partnership is a reflection of brand’s heritage and a unique opportunity to explore the latest version of Gucci’s first fragrance – Gucci Bloom, as well as its unconventional DIY program, which allows the customers to use their imagination and express themselves by creating a personalised version of selected items from the brand.

A Gucci display at Harrods

A Gucci display at Harrods

Besides vibrant and vivid installations displayed all over Harrods, the collaboration also presents an exclusive Gucci ready-to-wear collection. Limited-edition designs are available exclusively at the department store and include various versions of Gucci’s iconic bags, such as Sylvie or Dionysus, as well as jewellery pieces, clothing and sneakers for men and women.

by Karolina Zielinska

The fragrance is exclusively available in store at Harrods or from its site as well as Gucci London boutiques and or Gucci.com.