NEW IN this week, Hershesons has launched The Great Iron, a new styling tool designed to simplify modern hair styling with fewer passes, less heat stress and a more effortless finish. Built for sleek looks, soft bends and relaxed waves, the tool reflects the brand’s long-standing approach to hair that feels polished without looking overworked.
Hershesons: The Great Iron
Featuring 1.25-inch floating tourmaline titanium plates, The Great Iron is designed to glide evenly through hair while reducing friction and cutting styling time. Adjustable heat settings reach up to 230°C / 450°F, while the lightweight design, swivel cord and global voltage make it suitable for both professional and everyday use.
Hershesons: The Great Iron
“We launched the first iteration of our straighteners in 1999, and they’ve come a long way since. They’re no longer just about making hair straight, they’re styling tools,” says Luke Hersheson. He continues, “This new design is lightweight, versatile and built to create everything from sleek finishes to soft, effortless bends, while protecting the health and shine of the hair. The aim, as always, is hair that looks modern and feels easy.”
The brand says the tool was created in response to overcomplicated styling routines and the growing demand for faster, easier hair styling that still delivers a polished result across all hair types.
by Felicity Carter
The Great Iron is available now for £120.