IVY Park has dropped its new SS18 campaign which celebrates the collective strength of women all around the world. Continuing to champion the Strong Beyond Measure motto, this year’s campaign features a diverse cast of powerful female athletes and artists.
An image from the Ivy Park SS18 campaign
An image from the Ivy Park SS18 campaign
The activewear brand founded by Beyoncé and retailer Topshop in 2016 encourages women to be the best version of themselves through leading an active and healthy lifestyle. A firm believer in the positive energy of physical well-being upon the soul, Ivy Park strives to push boundaries, empowering women and keeping the conversation of gender equality moving forward.
An image from the Ivy Park SS18 campaign
An image from the Ivy Park SS18 campaign
Directed by Jonas Lindstroem, the campaign video was shot at the prestigious Crystal Palace Sports Centre in south London and features an inspiring cast of talent, with each member having come from different backgrounds with various skills and abilities. Brought together by a shared love of sport and physical health, the cast stars runner and sprinter, Risqat Fabunmi-Alade; singer-songwriter, IAMDDB; a heptathlete, the Ascension Eagles Cheerleaders and London-based model Molly Smith.
by Grace Calton