THERE is a certain inevitability to Jacob Elordi stepping into the orbit of Chanel – a quiet convergence of cinematic gravitas and cultivated allure (as well as a cameo in last year’s No.5 campaign alongside fellow Aussie actor, Margot Robbie that may have hinted at what was to come).
Announced as the new ambassador for Bleu de Chanel, Elordi embodies a masculinity that feels both instinctive and deliberately elusive.
Jacob Elordi for Bleu de Chanel
Chanel describes him as “one of the most compelling actors of his generation,” a claim substantiated by his trajectory from the charged intensity of Euphoria to auteur-driven performances in Saltburn and Priscilla. Yet it is not merely his filmography that intrigues us, but his ability to inhabit contradiction: vulnerability and dominance, modernity and classicism.
Thomas du Pré de Saint Maur notes, “He perfectly embodies Bleu de Chanel: expressing freedom, mystery, magnetism, and a masculinity that blends modernity with a certain classic elegance.” It is this duality that positions Elordi not just as a face, but as a narrative.
Jacob Elordi for Bleu de Chanel
Elordi himself reflects, “Being able to become part of this story is an honour.” With the campaign set to unfold in May 2026, the French House once again aligns fragrance with filmic storytelling: where identity is not prescribed, but discovered.
by Imogen Clark