This season’s K-Fashion Project was staged for the first time ever in Shanghai and spotlighted three Korean collections: JESSI N.Y., Buckaroo Jeans and Zishen, at The Waterhouse on the Bund; Each collection featured an exhilarating runway show, offering different vibes, styled by fashion pioneer and K Fashion’s Culture Ambassador Patricia Field.
Supported by the Korea Fashion Association, the K-Fashion Project is a global initiative with the purpose to introduce promising Korean brands, evoke the Korean culture and advance the Korean fashion industry with global issue marketing. Patricia Field, who was involved for the third time in K-Fashion Project, continues to support the program each year with her artistic contributions as well as mentoring and advising each group.
Offering city-chic wearable styles, JESSI N.Y., Buckaroo Jeans and Zishen contemporary brands embrace the modern new with the friendly old, the comfort with a stylish edge, casualty, freshness and originality.
Patricia Field on the catwalk
Patricia Field being interviewed
The Zishen show
A model walking in the Buckaroo Jeans show
The Zishen show
by Xenia Founta
Images courtesy of FACTORY PR