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LFWM SS20: Studio ALCH


WITH an emphasis on deconstruction and reconstruction, Australian designer Alexandra Hackett has drawn upon her appreciation of design elements and imagery of single-use plastics on her explorative menswear label Studio ALCH for SS20.

With reference to her personal collected plastic bag archive and interest in the materiality of plastic and product packaging, the collection was aiming to bring attention to the treatment of them globally.

On the runway, models presented the idea of reducing plastic consumption by increasing more functionality through innovative design methods. Alongside key pieces including pockets with packable carrier bags that can be removed and utilised, there was also an importance in the choice of the fabrics.

Alongside a variety of technical nylons that are identical to Studio ALCH’s brand philosophy, knitwear appeared in reflective grey yarn and gilets were presented in water-repellent, insulated tactical silhouettes. What is more, the colours black, white, grey and neon yellow reflected Studio ALCH’S forceful connection to sportswear.

Studio ALCH’s SS20 collection had characteristics from a previous collaboration with streetwear label, Patta and also featured a collaborative harness with Greatness Dex.

by Viola Li

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