FOLLOWING the national lockdown in the UK, the British Fashion Council has been working with the British government to find a way to ensure Fashion Week can go ahead while maintaining public safety. The main priority is to keep audiences and fashion businesses safe and secure, so it has been decided to make it a digital-only event.
London Fashion Week will place next month as an array of shows, presentations and installations that will be filmed and photographed to enjoy from the safety of our homes. There will be no invited audience for any event.
Any filming and shoots for LFW will all occur under Covid-19 secure guidelines, and any activity where individuals interact with people outside of their households is under review. All procedures will align with what the government has ruled as secure.
E.Tautz AW20 LFWM: Backstage by Jess Mahaffey
The BFC Chief Executive Caroline Rush says, “The BFC continues to ask government to engage in support of the fashion industry. One of the main active requests is to allow key creative and model talent to travel to and from the UK with a phased introduction of quarantine exemptions for the fashion industry, in order to carry out essential business, to protect the competitiveness of the British fashion industry.”
“We will continue to push for support and champion our extraordinary businesses to global audiences. Despite all the challenges the law few years have brought, I truly believe that the creativity, agility and business savvy of our sector will prevail and the societal conscious of our British businesses and fashion workforce will see us re-calibrate to not only be strong creatively but strong sustainably too.”
by Imogen Clark
London Fashion Week runs from Friday February 19 – Tuesday February 23, 2021