FASHION house Louis Vuitton introduces its newest campaign, showcasing its iconic B.Blossom Fine Jewellery collection on Zhong Chu Xi, Indya Moore, Chloë Grace Moretz, Sophie Turner and Signe Veiteberg. Five women who embody the classic elegance of Vuitton, the collection mirrors their femininity and grace. Who could pick a better selection of ladies to present the collection?
Louis Vuitton B.Blossom Fine Jewellery Campaign, Signe Veiteberg
Louis Vuitton B.Blossom Fine Jewellery Campaign, Sophie Turner
The Vuitton star-shaped flower is intwined throughout the pieces, the same emblem used in the original monogram design in 1896. Reimagined with contemporary vision, the collection is a modern approach to Vuitton tradition. Featuring a range of bracelets, rings, cuffs, and necklaces, the B Blossom Fine Jewellery collection intwines the iconic Vuitton flower into each piece.
Louis Vuitton B.Blossom Fine Jewellery Campaign, Zhong Chu Xi
Louis Vuitton B.Blossom Fine Jewellery Campaign, Indya Moore
Louis Vuitton B.Blossom Fine Jewellery Campaign, Chloë Grace Moretz
The collection is captured by photographer Craig McDean and styled by Marie-Amélie Sauvé, and includes a series of digital films, showcasing the craftsmanship of the jewellery. Featuring below is the film starring Zhong Chu Xi wearing the collection.
Through the campaign, Vuitton proves that great things come in fives.
by Emma Hart