MACKAGE’s new SS 22 Campaign, titled Protect What Grounds You, is inspired by the brand’s connection to the natural world and its commitment to protect it.
The campaign was captured by photographer Tyler Mitchell and set along the striking Southern Californian coastline of Malibu.
Mackage SS22 campaign featuring Quannah Chasinghorse
Quannah Chasinghorse, an activist and changemaker, is not only the model for the campaign but also its muse. Quannah seeks to protect Indigenous land, deep-rooted traditions and ways of life and with her acclaimed work aims to break barriers.
Mackage SS22 campaign featuring Quannah Chasinghorse
In the campaign photos, Quannah is dressed in quilted jackets and vests that appear in soft shades of cream, pink, and blue. The stunning backdrop of wild greenery or the turquoise ocean highlight the campaign’s message as well as the Mackage SS22 garments.
The designs showcased in the campaign are supposed to reflect the Earth through the eyes of Mackage.
by Julie Heinisch
The garments featured in the campaign are available for purchase at Mackage