MAJE has teamed up with Spanish creative Blanca Miró Scrimieri for a SS26 capsule collection inspired by long, sunny days on the Italian coast. Titled ‘Vacanze sulla Costa Italiana,’ the collaboration combines nostalgia with the contemporary.
The partnership grew out of an immediate creative connection between Maje founder Judith Milgrom and Miró, who share an approach to femininity and style, and so developed a collection that draws on the carefree spirit of the ’60s with a nod to ’90s minimalism.
Blanca Miró and Judith Milgrom
There are also plenty of Italian references thanks to the red, blue and green shades that run throughout the capsule: “Blanca embraced Maje’s fresh, playful energy and together we celebrated colour, 60s Italian light, minimal silhouettes and graphic, slightly nostalgic motifs to shape an elegant, effortless, audacious and modern femininity,” said Judith Milgrom.
For Miró, versatility was central to the design process, saying, “Vacanze sulla Costa Italiana is a celebration of summer, colour and movement. I wanted every piece to feel playful and easy, but also have a reason to exist, designed for a moment, yet versatile enough to be worn in many ways.”
Maje x Blanca Miró
She continues, “When we designed the collection with Judith, my intention was that once it was revealed, people would feel like playing with the pieces and really enjoying them, just as much as I enjoy getting dressed myself.”
by Felicity Carter
The Maje x Blanca Miró capsule collection will be available in stores from today.