Breaking

News

MFW SS15: Etro


There’s been ‘70s revivals in fashion before, but never have they been so concentrated on high-end catwalks and never have they been crammed in to the first two and a half days of MFW. You’ve got to hand it to Milan though, they sure wanted to shake it up after London, the land of  “breakthrough” emerging designers, to show the world they can still ruffle some feathers. It was feathers that Veronica Etro assigned to just that as well, along with beads, amulets and wild shredded fringing. This narrowly avoided becoming a bohemian blur, concretion working to Etro’s advantage because each look actually a studied rendition in the brand’s “haute bohemian” textile design heritage.

_AG11234 _AG11268 _AG11336 _AG11660 _AG11798 e5-682x1024

They went a little more pseudo-spiritual as well, calling on a more Age of Aquarius/Let the Sunshine in, Doors-y psychedelia, all wrapped up in Navajo ponchos and Kimono jackets. The motley motifs Fistful of Dollars  and dreamcatcher necklaces made a logical abettor to Etro’s classic paisley print, so much so that we’ve had a slight change of hearts, if we’re going to do fringe, it’s going to be vibrant Etro fringe. Plus those oversized more poncho than kaftans would be just darling on tropical shores. While Milan has established that they all want to do 1970s this season, Etro has given the variety to that more or less arbitrary drift into the pros of flower power. Now it’s time to see if anyone can top them.

by Liam Feltham

Images courtesy of Style.com

You May Also Like

Inside La Scala Academy: Where Ballet’s Next Generation Takes Flight

MILAN, ITALY — The forward march of creativity continues unabated at Milan’s La Scala Academy, where each year a hotbed

Freedom and Humanity Shape Chloé’s Winter 2026 Campaign

PHOTOGRAPHED by Inez Van Lamsweerde and Vinoodh Matadin, Chloé’s Winter 2026 campaign unfolds through shifting light and untamed landscapes, where

Silk Tech: Louis Vuitton’s Next Evolution in Craftsmanship

LOUIS Vuitton has launched its latest material innovation, Silk Tech, comprising ready-to-wear pieces, bags and luggage, travel essentials, footwear, and