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MFW SS24: Iceberg


WHAT better way to celebrate its 50th anniversary year than a spectacle inspired by transformative power for Milan Fashion Week. Iceberg kicks off their spring-summer 2024 collection with a regeneration of energy throughout the whole brand.

With a new wave colour palette, comprised of dark, neutral tones, white, and reptile print, the collection boasts variation for the rainy days of the warmer months whilst maintaining a nod towards a gothic/punk style of dressing.

With the rebirth of the snake, a key leather motif is found and conquered whilst a celebration of utility is made through new, slashed silhouettes, like the shedding of a second skin.

MFW SS24: Iceburg @ Baker Street Studio
MFW SS24: Iceburg @ Baker Street Studio

“This is the true spirit of Iceberg today: fun, full-on, confident, strong. Snakeskin is about a life of constant transformation, of never stopping and always looking ahead. These are pieces to throw on, enjoy wearing, and dance in till dawn.” – James Long, Creative Director of Iceberg.

There’s an absolute edge within this contemporary season, black cotton shirts are zippered all down the sleeves, wide black tuxedo pants have zips all the way up the legs, and cutaway biker harnesses embossed in croc faux leather help the volume and contrast to play throughout the collection.

We see black bandeau tops in the same patterned motif, with zips that turn into shoulder straps, whilst other notable mentions include cutaway biker jackets with matching mini-skirts and cutaway swimwear finished with circle hardware.

MFW SS24: Iceburg @ Baker Street Studio
MFW SS24: Iceburg @ Baker Street Studio

Sportswear and trenches are also woven into the new series, each featuring a grungey, punk-like spin that places Iceberg into a league of its own. It’s exciting to see active wear be placed into a modernised spectrum that features a darker side of something that is usually attractively bright and airy.

MFW SS24: Iceburg @ Baker Street Studio
MFW SS24: Iceburg @ Baker Street Studio

Utility plays an integral role here and especially in Iceberg’s modern heritage. Triple-pocket cargo skirts cut from four tones of khaki become a star of the show, whilst floor-length versions in white cotton are worn with a white vest for versatility.

Safari jackets, khaki shirts with short sleeves held by epaulettes, and boiler-suits with zips to reveal the shoulder also follow tribute to this adventurous theme.

MFW SS24: Iceburg @ Baker Street Studio
MFW SS24: Iceburg @ Baker Street Studio

The collection is rounded off by a unique selection of footwear that elevates each and every garment to its full potential.

Printed python boots embrace the ‘I’ heel, with zips down the front whilst faux snakeskin I heel corset boots and ankle-strap sandals offer variation to the wearer. An archive Iceberg envelope bag is revived and refreshed, with its volume pumped up for today.

MFW SS24: Iceburg @ Baker Street Studio
MFW SS24: Iceburg @ Baker Street Studio

by Alicia Tomkinson

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