NEW brand PSA Skincare launches today at ASOS. The brand’s name stands for Purposeful Skincare by Allies; the line was developed by Nicolas Travis as the little sister brand to Allies of Skin, intended to provide affordable, clinically proven skincare.
The PSA Skincare range, available at Asos
Targeted towards Gen Z, the brand is cruelty free and developed without fragrance, silicone, sulphates and synthetic dyes.
The range includes Heroine, a mandelic and liquorice superfood glow toner, Midnight Courage, a rosehip and bakuchiol retinol night oil, The Most, a hylaronic super nutrient hydrating serum, Light Up, a vitamin C and E flash brightening mask, and Goals, a multi acids and probiotics perfecting night serum. Heroine clears breakouts and shrinks pores, The Most recovers hungover or generally worse for wear complexions: the brand is inclusively targeted across Gen Z, catering to skin complaints shared by all.
The Most (30ml, £34) and Midnight Courage (15ml, £37)
Heroine (100ml, £28) and The Most
by Connie de Pelet