THE SEVEN piece K-Pop group NMIXX have been revealed as the newest global ambassadors for the Spanish luxury ready-to-wear house Loewe. Recognised for their genre-fusing sound, their daring energy is the perfect match for creative director Jonathan Anderson’s experimental vision.
Decked in the upcoming Spring/Summer 2023 collection, the group has made their Loewe debut in a way that is quintessentially kitsch, appropriately preempting the release of the upcoming collection.
NMIXX for Loewe
Members of NMIXX: Lily, Haewon, Sullyoon, Jinni, Bae, Jiwoo, and Kyujin, wear custom versions of the face print dress, featuring their own faces blown up to a comedic scale. Though a focal and memorable aspect of the campaign, other shots demonstrate a sporty, more laid-back energy also present within the SS23 line, with layering, loose silhouettes and oversized pieces standing out.
Fans of Loewe’s expert leather craftsmanship will rejoice at the sight of new colour ways of the Puzzle Bag, Compact Hammock Bag and Puffer Goya mini, all soon to arrive in stores in the early months of 2023.
by Ben Sanderson