TAKING place at Grand Central’s Oyster Bar, Tommy Hilfiger’s autumn-winter 24 runway show was a love letter to New York City.
Titled Welcome to a ‘New York Moment’, the presentation intertwined fashion, entertainment and glamour to bring the spirit of the eclectic city to life.
With a star-studded front row featuring guests such as Damson Idris, Sonam Kapoor, Central Cee, Nicole Warne and Sofia Richie Grainge – the brand’s newest ambassador – the pressure was on for Hilfiger to deliver.
Marking a poignant return to the brand’s iconic codes of American prep and sportswear-inspired style, the collection was no disappointment. Models paraded down the runway in a kaleidoscope of red, white and blues – the colour palette synonymous with the American brand.
Meanwhile, Questlove produced a Grand Central-inspired soundtrack, which further elevated the show’s atmosphere. Guests were also treated to a performance from Jon Batiste, who delivered a powerful rendition of his track Freedom.
The venue itself demonstrates the brand’s love of the Big Apple. Having ushered guests underground to the secretive bar, the Oyster Bar was transformed into an exclusive, intimate venue.
Wood-panelled booth seating with pinstripe cushions and hand-illustrated placemats paid homage to the American dreamer’s style and cultural background.
Additionally, the brand has teamed up with Material For The Arts – a local organisation providing professionals, educators and students with much-needed art supplies. Subsequently, the pinstripe cushions which adorn the guests’ seats will be given back to the local community.
Renowned for working athletic details into his collections, Tommy Hilfiger continues to reinvent current styles by referencing silhouettes and cuts from the past.
The collection features an array of garments heavily influenced by the ‘90s, such as rugby blazers, chinos and varsity jackets – which have been carefully crafted utilising corduroys, herringbones and chalky-pinstripes.
Similarly, women’s coats have been reimagined in camel wool, bold checks and warm tweeds. Textures become even smoother as cable knits and mini-dress polos appear in luxurious cashmere. The brand continues to play with preppy style conventions as wide trouser legs, relaxed button downs and boxy outerwear become staple silhouettes in the collection.
Capturing the opulence and splendour of the American Dream, Tommy Hilfiger’s AW24 runway show was an impressive display of craftsmanship, community and flair.
by Sophie Richardson