Something in the Air, a unique fragrance exhibition, opens at Harvey Nichols, London

LUXURY department store Harvey Nichols is launching a unique fragrance exhibition for customers to become immersed in enchanting scents of the season. The installation invites guests of the Knightsbridge flagship to learn the art and alchemy of fragrances through the collaboration with brand partners and fragrance experts Memo Paris, Experimental Perfume Club, Serge Lutens and Widian.

Memo Paris is the first brand to showcase at the exhibition

The exhibition will take visitors on a journey of fragrances

Each brand will take over the space for two weeks to showcase their bespoke scents, displayed by the installation of a scented ring emitting a different fragrance for every brand. The first two weeks will be led by Memo Paris, for the launch of their exclusive global unveiling of the Flying Collection. The exhibition creates an interactive experience, letting brands tell their stories and teach visitors about the distinctive ingredients and combinations that go into every scent.

The installation features a scented ring which emits a different fragrance for every brand


by Mirabella Shahidullah

The free exhibition runs until  August 27, and is located at Canvas on the fifth floor of Harvey Nichols. Visitors can book a visit to the exhibition here.