RIGHT in time for the sun, TAG Heuer has launched its Spring-Summer 2025 Eyewear Collection, bringing its signature Swiss precision to three distinct lines: the vintage-inspired “Jack Heuer”, the technically advanced “Mini Vingt-Sept”, and the performance-driven “Shield Pro”.
TAG Heuer SS25
The three distinct lines come together to showcase TAG Heuer’s rich heritage and innovative spirit. Paying tribute to Jack Heuer, the great-grandson of the founder, the collection honours his pivotal role in linking TAG Heuer to motorsports, especially his forward-thinking partnership with Ferrari in the ’70s, which solidified the brand’s connection to Formula 1 and high-performance engineering. Expect sleek, retro-inspired titanium pilot frames and Chromafade lenses that nod to TAG Heuer’s motorsport legacy.
TAG Heuer SS25
There’s also the “Mini Vingt-Sept” line that offers innovative, race-inspired details, while the “Shield Pro” family delivers a bold, sporty design influenced by cycling and running, featuring a mask frame and interchangeable lenses for maximum versatility and adventures. Together, these collections demonstrate TAG Heuer’s commitment to craftsmanship, precision, and performance.
by Felicity Carter
See more on tagheuer.com.