HAVING tapped Kendall Jenner, Devon Lee Carson, Ebony Riley and many more for its previous spring-summer 2024 campaign, Tommy Hilfiger has just unveiled its latest exciting imagery.
Teaming up with Stray Kids – the iconic K-pop group – the brand revisits its timeless DNA and modern prep classics.
Stray Kids for Tommy Hilfiger
Stray Kids for Tommy Hilfiger
“We’ve been fans of Tommy Hilfiger since we were kids and we’re thrilled to continue this partnership. We approached this soot just like band-life, with everyone bringing their unique personality and then merging it with Tommy’s classic American cool style.
How cool is it that we get to work hard together while having so much fun – we cannot wait for our fans to discover this authentic portrayal of our life behind-the-scenes,” said Stray Kids.
Stray Kids for Tommy Hilfiger
Since joining the Tommy family with their appearance in the brand’s autumn-winter 2023 campaign, the group has continued to forge a strong connection with the company. “I have always been inspired by pop culture’s intersection of fashion and entertainment.
Stray Kids are one of the world’s most popular groups, and they possess an optimistic outlook that has connected them with international audiences through both their music and style. I can recognise their fierce determined spirit and it inspires me to deliver iconic looks for the next generation,” comments Hilfiger.
Stray Kids for Tommy Hilfiger
Taking over the 36th floor of the Conrad Seoul Hotel, Bang Chan, Lee Know, Changbin, Hyunjin, Felix, Seungmin and I.N were lensed by acclaimed photographer Sean Thomas as they exhibited the SS24 collection in all its glory. From relaxed polo shirts and knitwear wardrobe staples to elevated varsity jackets and tailored silhouettes, the latest seasonal offering has it all.
by Sophie Richardson
The SS24 collection will be available on tommy.com, in Tommy Hilfiger stores worldwide and through select wholesale partners.