COMBINING the denim staples that make up the modern wardrobe, the Tommy Jeans spring-summer 2024 campaign showcases the Classic American Cool by spotlighting the trends that run through global style.
Starring a range of young creatives who have come to define this era of social media, the five creators were invited to share their unique perspective on this platform.
Fronted by Dutch model Nelson Gariba, British content creator Mia Regan, British model Kit Price, Berlin-based Chinese artist Kicki Yangz and art director Dahana De Caro, the group were lensed by American photographer Tyrell Hampton basking in the summer sun adorning their Tommy Jeans essentials.
“Seasons change, trends come in cycles, yet denim always endures,” explained Tommy Hilfiger. “We are proud to do what we do best – making a contemporary collection of denim for ever occasion. Whether dressed up, dressed down, at the campus or by the coast, denim remains the timeless uniform for youth and the summer”.
by Imogen Clark
The SS24 collection is available online and in-store.