SMOOTHLY aligning with the singer’s upcoming 9th studio album, COMING HOME (mega/gamma.) on 9th February, Donna Trope shoots USHER for the latest SKIMS Mens campaign.
Usher for Skims
The release will be the brands biggest restock yet, focusing on two of the existing menswear collections, Skims Stretch and Skims Cotton.
The former offers lightweight, ultra-soft pieces made from a maximum-stretch fabric which ensure the garments retain their shape. Skims Cotton is an essentials collection, built from a soft, mid-weight cotton blend with built-in recovery for comfortable, everyday wear.
Usher for Skims
Not just a simple restock, the campaign will also be the launch of four new colourways: Stone, Midnight Blue, Military, and Oxblood.
Usher joins Skims Mens roster of male talent including Neymar Jr., Nick Bosa, Shai Gilgeous-Alexander, and Patrick Mahomes.
On the collaboration, Usher said: “When I was asked to partner with Skims Mens, I was so humbled. Kim’s been a long-time friend of mine who’s always been so supportive of my work, so the opportunity to collaborate together on a campaign that supports both of our highly anticipated launches made total sense.
Launching this campaign ahead of multiple career milestones feels like a full circle moment, with Skims supporting the release of my new album, COMING HOME.”
Usher for Skims
Skims Mens will be available to purchase exclusively on Skims.com from 12th February, in sizes XS-5X.
An exclusive limited edition, digital download version of USHER’s album, with an alternative cover and a bonus track Naked – rather appropriately named – will also be available the first week of release via Skims.com.
by Madeleine Ringer