SANLORENZO, the famed Italian shipyard, is celebrating the opening of its new London showroom at 61 Park Lane. Based in the heart of the opulent Mayfair neighbourhood, just a stone’s throw from Hyde Park, this addition places Sanlorenzo UK among the city’s most prestigious establishments.
Sanlorenzo UK Yachts
The space is sleek and considered, an extension of the shipyard’s architectural approach to yacht-building, which expertly connects the interior and the sea, offering an opportunity to escape the frenzy of the city and immerse oneself in the shipyard. In the privacy of the showroom, owners and prospective clients are invited to explore the brand’s iconic ranges and engage in their bespoke yacht-building approach, thereby allowing their designs to take shape.
Sanlorenzo UK Yachts
Sanlorenzo UK Yachts
Sanlorenzo UK has seen a flurry of interest from British customers, asserting the UK’s “rich maritime heritage” and “proud yachting culture” as a key attraction for creating a home in the capital, with Sanlorenzo UK commissioning close to 30 yachts since it became the brands exclusive representative in 2020.
“Establishing a presence in Mayfair allows us to engage more closely with owners and clients who share our vision of yachting as a form of personal expression shaped through design, craftsmanship and innovation.” – Massimo Perotti, Executive Chairman of Sanlorenzo
by Jay Alexander
Sanlorenzo UK, 61 Park Lane in Mayfair, London