WITH ALL eyes being on Paris this summer with the Olympics taking place, Zimmermann has opened an exclusive pop-up shop on the second floor of Le Bon Marché Rive Gauche until August.
Presenting an exclusive capsule at the store, the resort-centric collection reimagines all aspects of the summer from clothing to shopper bags and even launching a collaboration with leading candle-maker, Trudon.
Designed to give visitors a sense of oasis, the 300sqm space is multi-sensory and is built as an immersive dreamscape, made from part installation and part digital technology to give you a slice of the Australian lifestyle.
Zimmermann Pop Up at Bon Marché
Zimmermann Pop Up at Bon Marché
Within the concept, the exclusive Le Bon Marché collection gives you the ultimate European feel with favoured silhouettes arriving in a bolstering wave of new prints and fabrics. Tailored sets are made in natural fabrics for a more casual daytime feel whilst sweeping hemlines of dresses give a nod to sunset parties, and chic swimwear becomes an essential. Beyond the ready-to-wear, accessories also dominate the space with hats, scarves and sunglasses all on display.
Zimmermann Pop Up at Bon Marché
Zimmermann Pop Up at Bon Marché
Pushing into the lifestyle and decor sphere, Zimmermann also has crafted sets of napkins, fans and playing cards to add to this capsule making this a Zimmermann summer.
And of course, not forgetting the most important product – they have collaborated with Standard Procedure SPF to ensure you are protected whilst having fun.
by Imogen Clark
24 Rue de Sèvres, 75007 Paris, France