GIORGIO Armani have announced renowned Chinese actor, Hu Ge as their new ambassador. The new campaign depicts Hu in Armani’s ready-to-wear and eyewear AW20 collections – a line made up of the sleek tailoring for which Armani is known, and cast in soft velvet textures in a palette of greys, navy and green.
Hu Ge, in Giorgio Armani’s new menswear AW20 campaign
A playful mix of contemporary and archival tailoring produce these sumptuously rendered suits. The campaign was shot in Shanghai, Hu’s hometown: in Giorgio Armani’s words, both Hu and his native city are emblematic of the masculinity that Armani exudes, and the elegance of its most recent collection.
Hu Ge, in Giorgio Armani’s new menswear AW20 campaign
by Connie de Pelet