AS A pioneering actor for change since 1947, Dior has always been focused on the evolving cosmetic world. For 2022 the house has revealed its decision to offer complete transparency to its customers through their Dior.com website.
Beneath the description of the products, customers will be able to read various information on the origins and cultivation methods of the ingredients, which ingredient provides which benefit, the eco-friendliness of the packaging, and separation advice for recycling of the products.
Dior has promised to gradually update the catalogue of almost 1,000 skincare products and translate the information into every language.
Dior Beauty sustainability commitment 2022 photoshoot
Apart from revealing the proportion of natural origin ingredients within the cosmetic products, Dior will also categories the ingredients into 11 families, according to the benefits they provide.
The 11 categories include skincare performance, water, nutrition and comfort, long-lasting performance, sensorial feel, alcohol, sun protection, perfume, product protection and conservation, and cleanser.
Dior Beauty sustainability commitment 2022 photoshoot
With Dior making first steps to a more transparent beauty industry, we hope to see other brands follow with similar commitments.
by Julie Heinisch