THIS SUMMER, you won’t have to go abroad to immerse yourself in the sought after Mediterranean aura as Casablanca unveils an in-store collaboration within The Selfridges Corner Shop. Welcoming fans of the brand and passerby’s onboard Casa Airways, the aviation-inspired installation will host a limited-edition 45-piece capsule comprised of bikinis, beach towels, crochet fits and meticulously tailored garments, alongside some pieces from the autumn-winter 2022 collection.
Casablanca Airline Graphic Print Relaxed-fit Silk Shirt £780
Casablanca Crochet Logo-knit Cotton Tote Bag £280
Graphic-pattern Contrast Stripe Cropped Cotton-knit Jumper £550
To elevate this holiday-inspired theme more, Casablanca has also collaborated with world renowned luggage brand, Globe-Trotter, for a super exclusive, limited-run case that will launch this summer. Available on pre-sale now, the two have merged their aesthetics to create two products that are fit for your next journey to the South of France.
Logo-print High-leg Swimsuit £280
Casablanca x Globe-Trotter
Beyond the offering, the space will also include a Champagne bar where you can enjoy a sip of a special edition Casablanca branded champagne – available in Rosé and Blanc de Blanc – along with features such as customs, security and even pieces from private jets.
Speaking on the beauty of creating this homage to leisure and travel, founder and creative director Charaf Tajer said: “The collection is inspired by my hometown, and the elegance of the golden age of travel in the nineties when every single detail was carefully curated. Selfridges have supported Casablanca ever since our first collection, so creating this capsule and space was a natural fit”.
Casa Airways at The Selfridges Corner Shop. Photographs: Tim Charles
Excited about this partnership, Bosse Myhr, director of women’s and menswear at Selfridges, stated “Casablanca is the unstoppable modern luxury brand of tomorrow and one we are proud to support with this unique retail concept. Casa Airways will bring Casablanca’s distinct vision for RTW and Accessories to life”.
by Imogen Clark
Casa Airways will be available to experience at The Selfridges Corner Shop from 8 August to 4 September 2022.